Client Background
This firm was facing the global recession harder than the competitors and had to get back up again. We chipped in and brought him back to regular business levels within 3 months.
Here’s how we performed over those 3 months:
The Challenge
To build highly targeted cold audiences with no prior data and then warm them up into leads at a low cost.
Our Strategy & Process
- We did extensive audience and competitor research for the client to build the right audience persona with winning conversion probability.
- We coupled that with the lookalikes of the high lifetime value (LTV) audience and begin our TOF campaign.
- With a daily budget of $30/day initially, campaign budget optimization (CBO) worked wonders in distributing the budget where results were coming from.
- Getting 46 ready-to-convert leads in 3 months was no less of a miracle for the firm that had dropped down to 3-5 low-paying client leads a month.
Our Results
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We successfully booked the client 46 calls at a 63% conversion rate.
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With dynamic creative ads, we identified the creatives that would convert for the client on repeat.
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Our TOF audiences seeded for the other funnel levels too, so the client had the blueprint of success right in their hands ready for future use.
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They was absolutely amazed at the low cost per lead for the high-paying clients, comparing the results with those of his colleagues.
Needless to say, he survived the global recession like it never happened.
