Client Background
This firm wanted to scale their business to new heights but gave us a minimal budget to play with. Here’s how we helped him scale even with the limitations that were set:
The Challenge
To increase the number of B2B leads with winning audience & targeted assets.
Our Strategy & Process
- Given the low budget we were promised, we decided to play safe and restrict the scope of our experiments.
- Therefore, we decided to use lookalikes of highly converting audiences, and tested them against the new audience we created out of our research.
- With a limited number of previously winning ad copies and creatives, our campaign budget optimization (CBO) worked really well at top of funnel (TOF).
- The daily ad spend was set at $30/day.
Our Results
10
%
Within a short period of 2 weeks after launch, we got a highly converting lookalike audience against all the rest with conversions at 73.58%.
50
Lead
1 out of 3 ad sets worked well with the same set of audiences, winning all 18 leads within 2 weeks.
