Client Background
14 Weeks, 4 Ads, and 400+ Leads – Here’s how we did it for one seemingly everyday firm.
In response to the COVID-19 crisis, brands around the world started going into hibernation and dramatically slashed their budgets across every form of media, including digital. And as the fear started to kick in, things got a lot worse. Keeping the business afloat was the biggest challenge. Everyone from Facebook to Snapchat and Google witnessed huge drops in advertising spend.
In fact, all social media platforms reported a big cut in revenue from the major brand players as soon as the crisis hit.
As he mostly generates business through his industry contacts and referrals, when the pandemic hit, things turned upside down for him. He had no other choice but to find an alternative way to market his firm and win more clients.
So he invested most of his time researching for better advertising options and sought help from a digital marketing agency.
He ran a thorough search online and shortlisted a few digital agencies in the US. After reading a few of our reviews, he decided to connect with our team back in 2020 with the hope of generating high-converting leads for his firm using the power of Facebook Ads.
And that’s precisely what we did for him.
In the next 14 weeks that followed our meeting, we helped him reach out to 23,000+ potential clients, collect 467 high-converting leads with a 72% conversion rate, and we hit the lowest CPL of $9.60. All that with a total ad spend of $4,483. That brought in $38,500 in up-front revenue for our client.
That’s an 858% return on investment!
We don’t know about you, but we’ll take those returns any day. Keep reading as we are about to walk you through exactly how it was done. We’ll map out where we ran the ads, what challenges we overcame, and what had the most significant impact on the campaign’s success.
The Challenges
- As the client had zero experience with running digital ads, he was skeptical about the results we could achieve for him using the power of Facebook advertising. So we had to connect the right dots for him that would not only restore his faith in Facebook Ads but also help him get his firm back on track.
- We had to work on the creatives and assets from scratch and had little to no time to experiment and find the winning elements.
- The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.
Our Strategy & Process
- To design better-performing ads it was important to understand the client’s business inside out, and the type of audiences he was aiming to target. So, we started our process by collecting as much information possible about his ideal clients.
- With the data we collected, we created few high-quality audiences on Facebook.
- Our visual geniuses and copy wizards created engaging assets and creatives to use for the TOF campaign we were to run for the client.
- Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.
- We set up 4 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign.
- We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results.
Our Results
What do you think about the results? Got questions or want to see what a roadmap for your firm would look like? Reach out to us and see what we can do for you.
