Client Background
The pandemic and the social distancing restrictions that it brought have proven to be especially brutal for some industries. A current client of Geek Haus, who runs a consumer law firm, was, unfortunately, hit particularly hard by lockdowns and the related social restrictions.
Things were going pretty well for our client just before the pandemic began. He was running his firm very efficiently and thanks to his community involvement, connections, and referrals from current clients, he was successfully generating new business consistently.
But then, the lockdowns and social restrictions began. With almost every business hurt so severely by the lockdowns, many of his clients had to discontinue their retainers with the firm. And, as everyone was working from home, the positive word-of-mouth that his firm was generating just stopped spreading. In short, his firm lost clients and wasn’t attracting any new ones to replace those lost.
Soon enough, the firm started losing money, and to turn things around, the client hastily contacted an online marketing firm that he had heard of and decided to engage their services. This firm charged him a hefty sum for their services and even after 2 months of waiting, the results were pretty underwhelming.
By September 2020, our client was now desperately trying to reach out to his old friends and acquaintances in the hope of drumming up some new business. During one of these phone calls to an old friend, he shared his firm’s current situation, after which his friend told him about our services at Geek Haus.
The client was wary at first and decided to do some research about us. But, soon enough, after reading through a few of our client reviews he decided to reach out. Our marketing team had multiple meetings with him and presented a tailor-made custom-crafted roadmap for his firm’s online growth.
We knew how difficult it was for him to manage to make a comeback for his firm, so to helped to restore his confidence in the power of Facebook ads, and we devised a plan that could easily be scaled up or down depending on the budget. This allowed him to control how much he was spending on paid media.
In the following month, we ran a TOF campaign for a total ad spend of $2,173.
That brought in a total of $18,000 in up-front revenue for our client.
A massive 828% ROI!
Not only did we help him fix his existing landing page copy, but we also efficiently integrated it with the Facebook Pixel to track results. We ran ads that reached out to 19,700+ potential new clients, collected 205 high-converting leads, and achieved a 70.5% conversion rate, and a CPL of $10.60.
We helped our client achieve all these results in just 10 weeks after launch. You read that right.
Here’s a peek at how we managed it all for him:
The Challenge
- As the client had a bad experience running digital ads, he was skeptical about the results we could achieve for him using the power of Facebook advertising. So we had to work out the right path for him to restore his confidence in FB Ads and help him get his firm back on track.
- We had to comb through the existing landing page copy our client was using and resolve pixel integration issues to ensure our ad creatives and assets were generating the desired results.
- The client needed high-quality leads (form submissions) with under $100 CPL.
Our Strategy & Process
We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results.
Our ad strategists ensured we were targeting the right audiences by collecting as much data available about the two different market segments our client was aiming to target.
We created a few high-quality audiences on Facebook with the data we collected. Meanwhile, our marketing team created fresh and engaging landing page copy and designs for the client that included clear CTA’s to navigate our audience through the process.
Our designers and copywriters created engaging assets and creatives to use for the TOF campaign we were to run for the client. Based on our understanding of the client’s business and the legal industry, we defined measurable KPIs for the firm.
We set up 3 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign.
