Client Background
Learn how we managed to bring in more than 1,200 leads for this subscription-based firm using Facebook Ads.
The Challenge
- The client had spent over £5K with no real data or results with another marketing agency.
- The client did not have any lead magnets or ideas about lead magnets to create.
- There were no landing pages in place, and the website was less than stellar.
- All the previous campaigns were turned off in a way that we couldn’t leverage those results.
Our Strategy & Process
- We started off with an in-depth audit of the ad account and the website.
- We identified that in order to achieve real results we need to have a juicy lead magnet.
- We worked with the client to come up with a suitable lead magnet.
- Then we started running that lead magnet using lead ads.
- Despite tremendous results in the first month, we were not satisfied with the quality of leads given a sub-par conversion rate.
- We build 2 different landing pages and started testing them.
- Using new ad creatives we adjusted our strategy for the client.
Our Results
10
st
The results skyrocketed in the very first month after launch.
£
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CPL from lead ads was below £0.50.
10
%
The conversion rate of leads to subscriptions wasn’t that great initially.
10
%
The client was still happy as new clients were coming in from the automated email marketing we created and set up.
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After we launched the landing pages, the CPL went up a little.
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%
Then, the conversion rate skyrocketed and the client was converting at a better rate.
10
Within the first 2.5 months after launch, we generated over 1,200 new potential client subscription leads.
10
Our client converted 192 new leads into subscription-based clients.
