Client Background
Learn how we managed to bring in more than 1,200 leads for this subscription-based firm using Facebook Ads.
The Challenge
- The client had spent over £5K with no real data or results with another marketing agency.
- The client did not have any lead magnets or ideas about lead magnets to create.
- There were no landing pages in place, and the website was less than stellar.
- All the previous campaigns were turned off in a way that we couldn’t leverage those results.
Our Strategy & Process
- We started off with an in-depth audit of the ad account and the website.
- We identified that in order to achieve real results we need to have a juicy lead magnet.
- We worked with the client to come up with a suitable lead magnet.
- Then we started running that lead magnet using lead ads.
- Despite tremendous results in the first month, we were not satisfied with the quality of leads given a sub-par conversion rate.
- We build 2 different landing pages and started testing them.
- Using new ad creatives we adjusted our strategy for the client.
Our Results
The results skyrocketed in the very first month after launch.
10
st
CPL from lead ads was below £0.50.
£
0
The conversion rate of leads to subscriptions wasn’t that great initially.
10
%
The client was still happy as new clients were coming in from the automated email marketing we created and set up.
10
%
After we launched the landing pages, the CPL went up a little.
%
Then, the conversion rate skyrocketed and the client was converting at a better rate.
0
%
Within the first 2.5 months after launch, we generated over 1,200 new potential client subscription leads.
10
Our client converted 192 new leads into subscription-based clients.
10
