Client Background
A firm in Arizona looking for email marketing and to improve their online brand authority. Learn how we generated hundreds of 5-star reviews for this firm with the power of email marketing.
The Challenge
- We had two unengaged email lists.
- The firm’s email list had 13k contacts in total, and the leads email list had only 1,500 contacts.
- People on both lists had not received an email in 10 months.
- There was no email automation in place.
- The client wanted immediate results.
Our Strategy & Process
- Based on the number of contacts in the firm’s email list, we decided to use that first.
- Now, these people had already used our client’s services, and most of the time, it is a one-time service. So these people were likely not repeat clients.
- With this in mind, we decided to use the client’s email list to get more reviews for our firm on Google, Yelp, and Avvo.
- We created a Review Email Sequence and started sending it out in batches.
Our Results
We launched the Review Email Sequence to 5,000 contacts initially.
10
Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!
50
We bagged 19 reviews on Yelp in the first 24 hours. Boom!
10
Hours
The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email.
10
%
Email open rate on the first email was 35% along with a CTR of 7.21%.
10
%
We didn’t stop there – we put automated emails in place.
%
People who had opened the email but didn’t review it were sent follow-up emails.
10
%
The contacts who had not opened the email at all were sent a separate email follow-up.
10
%
The email open rate on the 2nd email was 68.09% with 8.04% CTR.
10
%
People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email.
%
By the end of our Review Email Sequence, we secured 159 reviews in total across Google, Yelp, and Avvo.
10
Reviews
