Client Background
The Challenge
● This client was a startup firm and had very little to no information about their target audience
● They didn’t have their ideal customer avatars built and were essentially blank on their message points and lacked any photos for creatives
● No website and completely relied on Geek Haus for their take-off
Our Strategy & Process
● We began with building 4 variations of their landing page, using different messaging and custom build creatives
● We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.
● Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend
● Initial strategy session and discovery calls to gain clarity
● Identified and created their ideal client avatars (ICA’s)
● Developed a brand messaging strategy
● Creation and optimization of their landing page
● Built a full funnel for Facebook ads conversions
● Targeted 16 different cold audiences at the top of the funnel (TOF)
● Used retargeting with intriguing offers at the middle of the funnel
● Used re-engagement campaigns to increase the lifetime value of their potential clients
● Sent out exclusive offers via email marketing for those still on the fence of retaining
● Used our battle-tested and data-based scaling method to maximize ROAS at the TOF
