Client Background
Our client in Boston, MA needed Facebook & Email Marketing services to get more clients.
The Challenge
- The firm was looking for more clients for their business
- They didn’t have a pipeline to generate leads and keep clients coming in, and the revenue was slowly showing it
- Our client needed new clients of his own (exclusive leads, not shared) and did not have a lifetime to test out different strategies
Our Strategy & Process
With a clear path in mind, it becomes easy to focus on producing the results. The strategy for this client was straightforward: no complex funnels, no cross-targeting, no display campaigns, and nothing big! We focused on Facebook ads and automated email follow-up which created a simple funnel that would convert strangers into leads and leads into signed clients.
Here’s a detailed look at our process:
- An initial audit and discovery to gain clarity
- Top-of-funnel campaign launch using new client lead generation methods
- Used a lead magnet to entice visitors to become leads
- Five-part email sequence to nurture and close leads into clients
- Follow-up emails were paired with Facebook retargeting ads, to give a cohesive approach
- Using dynamic email subject lines, we quickly optimized for the best performers
- Optimized the sequences for best variations in the copy
Our Results
10
%
Working under pressure sometimes gets the best out of you. This is exactly what happened. Our team put in extra time with this client.
50
+
The firm received 130+ leads within the first 2 weeks after launching using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into qualified clients.
10
%
Email marketing was optimized and deployed the best variations in copy
