Client Background
Our client in Boston, MA needed Facebook & Email Marketing services to get more clients.
The Challenge
- The firm was looking for more clients for their business
- They didn’t have a pipeline to generate leads and keep clients coming in, and the revenue was slowly showing it
- Our client needed new clients of his own (exclusive leads, not shared) and did not have a lifetime to test out different strategies
Our Strategy & Process
With a clear path in mind, it becomes easy to focus on producing the results. The strategy for this client was straightforward: no complex funnels, no cross-targeting, no display campaigns, and nothing big! We focused on Facebook ads and automated email follow-up which created a simple funnel that would convert strangers into leads and leads into signed clients.
Here’s a detailed look at our process:
- An initial audit and discovery to gain clarity
- Top-of-funnel campaign launch using new client lead generation methods
- Used a lead magnet to entice visitors to become leads
- Five-part email sequence to nurture and close leads into clients
- Follow-up emails were paired with Facebook retargeting ads, to give a cohesive approach
- Using dynamic email subject lines, we quickly optimized for the best performers
- Optimized the sequences for best variations in the copy
Our Results
Working under pressure sometimes gets the best out of you. This is exactly what happened. Our team put in extra time with this client.
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%
The firm received 130+ leads within the first 2 weeks after launching using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into qualified clients.
50
+
Email marketing was optimized and deployed the best variations in copy
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%
