Client Background
A business and consumer firm needed a continuous supply of new client leads to sustain the business. However, nothing comes easy, and Facebook Ads are no magic. Here’s how our hard work with rigorous testing and optimization put their ads on auto-pilot:
The Challenge
To fetch qualified B2B new client leads and schedule consultations under strict budget restraints.
Our Strategy & Process
- To stay within the budget requirements, we researched extensively to fetch a highly targeted audience.
- This resulted in our TOF campaign having 3 ad sets, which effortlessly caught the attention of potential clients.
- Despite in-depth research, we played safe by letting Facebook choose the best out of 8 different creative & 4 ad copy versions in dynamic creative ads.
- Therefore, even the initial daily ad spend of $30/day was fruitful.
Our Results
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While the industry average CPL was $100+, our targeted efforts resulted in $23.28/per lead, with conversions at 77%.
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Unlike what we expected, all the 3 ad sets turned out fruitful, but 2 aced it.
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To reduce the cost even further, we picked the 2 winning creatives & 2 winning copy versions.
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Within a short period of one month following launch, we brought the firm-client 38 qualified leads ready to schedule calls and more in counting.
