Client Background
This personal injury lawyer planned to double down on marketing but wanted to carefully test digital marketing in the shorter term. We dazzled him with great results in 2 weeks with vigorous testing.
The Challenge
To bring a high number of high-converting leads in a brief time window.
Our Strategy & Process
- We ran in-depth research to find the client the best matching creatives and assets.
- On day 4 after launch, we initiated the TOF campaign with multiple ad sets and 10 highly targeted lookalike and interest-based audiences.
- Initially, we gave the CBO campaign a daily budget of $30/day.
- The plan was to gradually increase the budget while consistently shutting down the low-performing ads.
Our Results
The team successfully earned 23 highly targeted leads in 10 days.
10
lead
The CPL was under the desired target of 41% (target was $100, but we brought leads at $59.53)
$
50
2 out of 3 ad sets worked really well.
10
%
By the end of week 2 after launch, we got 2 winning creatives & 3 winning copy versions, and a blueprint of success on which we based future campaigns on. The client did not delay finalizing the next phase of our engagement for long.
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